Introduction Digitalisation can be a gamechanger for SMEs but it needs to be part of a wider strategic plan to develop your business. Choosing the right digital products is key to delivering fast and sustainable results. For today’s SMEs, competition is rife wherever you look. In the start‑up phase, you need to win market share to survive; in the rapid‑growth phase, you need to refine your processes for scalability to beat out established, mass‑market‑ready brands. If you overcome these challenges, then you will typically reach the maturity phase where cost control, optimisation for profitability and innovation become the focus. At every stage, if you don’t make every effort to differentiate yourself from your competitors, you may well fall behind and lose the race to the top. This lifecycle is not new. But what is atypical is the pace at which market conditions are changing, forcing SMEs to respond—and quickly.