Dependable outcomes prove a productive business. Whether productivity derives from acquiring new customers, streamlining business processes or maintaining an organisational workflow, a proper business plan provides a welcomed resource for progress in all areas concerned. Designing and adhering to a plan however can unearth difficulties that must be addressed. Optimising a business plan through a focus on technology will not only discover problems, but it will also allow management to comb finely through each business process and sort out incongruities that cause delay, waste and frustration. It will further provide support to expose any unsuspected or unknown risks that might deter future growth. By committing to act through a technological objective, businesses can expect to see real, tangible returns.