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3 Reasons to prepare a business continuity plan

Posted by Andrew Allen | 14-Jul-2021 10:37:49

A business continuity plan is the blueprint you need during an emergency to keep your business running smoothly. If you don’t already have one, here are 3 key reasons why you should focus on creating one ASAP.

It helps retain clients
As a business, if you have problems functioning, it will definitely affect your clients. For example, if your servers are down or your supply-chain mechanism is affected or your delivery process breaks, you won’t be able to fulfil your promise to your clients. Even worse, in some situations you may not even be in a position to communicate about the crisis to your clients adding to their frustration. A business continuity plan addresses these issues beforehand and can help reduce client dissatisfaction.

Salvaging brand image and reputation
There are certain events that end up affecting only your business. For example, ransomware attacks, virus attacks, data leaks, etc., Having a business continuity plan that caters for such events can be a blessing in times of such crisis.

Minimizing revenue loss
A business continuity plan can minimize the revenue losses that occur as a result of a crisis that interrupts your business operations.

In short, a business continuity plan helps minimize the impact of the crisis on your client relations, your brand image and your revenue by equipping you with a plan to handle the situation better.

Topics: Managed Service, Strategy, Productivity

Written by Andrew Allen

As a Professional Member of The Chartered Institute for IT and his nearly 20 years in business, Andrew is able to connect with and help executives and owners leverage the power of technology to deliver lasting results.

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