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Let's Take a Deep Dive into Phishing Scams

Posted by Aaron Hayes. | 11-Oct-2023 07:00:00

Phishing Scams a Deep Dive. 


It is essential to be aware of the danger that phishing scams pose to businesses like yours, as they remain one of the most prevalent and successful types of cyberattacks today. Your business could quickly become the next victim if you do not understand how threat actors leverage phishing emails. This blog provides information on the intent behind phishing emails, the types of phishing attacks, and, most importantly, how to secure your email and business.

One way to protect your business from phishing attacks is to train your employees to identify and avoid them regularly. This can include providing examples of common phishing emails, teaching them how to check the sender's email address and the URL of any links in the message, and encouraging them to report suspicious emails to your IT department. Additionally, implementing multi-factor authentication and anti-phishing software can add an extra layer of security to your email system. By taking these steps, you can significantly reduce the risk of falling victim to a phishing scam and protect the sensitive information of your business and customers.


Phishing Defined

What is phishing? Well you don’t need a pole, but it does involve reeling in unsuspecting victims.

Phishing is a type of cyberattack that uses email, phone or text to entice individuals into providing personal or sensitive information, ranging from passwords, credit card information and social security numbers to details about a person or organization. Attackers pose as legitimate representatives to gain this information, which is then used to access accounts or systems, often leading to identity theft or significant financial loss.


Source: CompTIA


The objective of email phishing attacks.

Phishing emails are a serious threat that can cause significant damage to both individuals and businesses. Cybercriminals use sophisticated tactics to trick people into taking actions that can have a negative impact on their personal or professional lives. These actions can include divulging sensitive information, downloading malicious software, sending money, or revealing passwords. A phishing attack's goal is to steal money and data from unsuspecting victims, which can be devastating for those who fall victim to these scams. Therefore, it is important to be vigilant and take steps to protect oneself from such attacks.


Financial theft:

Phishing attempts are becoming increasingly sophisticated, and their ultimate goal is to steal money or sensitive information from unsuspecting victims. One of the most common tactics cybercriminals use is business email compromise (BEC), where they impersonate a trusted employee or partner to trick the victim into wiring money or sharing confidential data. Another popular tactic is ransomware attacks, where the attacker encrypts the victim's data and demands a ransom payment to restore it. To protect yourself from these attacks, it is crucial to stay vigilant and be cautious of any suspicious emails or messages that ask for sensitive information or money.


Data theft: 

Your personal data, including usernames, passwords, identity information (such as national security numbers), and financial data (like credit card numbers or bank account information), are highly valuable to cybercriminals. They can use this information to commit financial theft or spread malware. Additionally, your sensitive data may be sold on the dark web for profit.

It's important to take steps to protect your personal data from cybercriminals. One way to do this is by regularly updating your passwords and enabling two-factor authentication whenever possible. You can also monitor your financial accounts for any suspicious activity and use reputable antivirus software to protect your devices from malware. Remember, your personal data is valuable and worth protecting.


Be vigilant and look out for these phishing attempts:


· If an email contains a link, be cautious. Phishing emails may have links that contain harmful software, which can take your data and personal information.


· Be cautious of emails that direct you to websites as they may be malicious and steal personal information, such as login credentials.


· If an email contains an attachment, be cautious. Malicious extensions disguised as documents, invoices, or voicemails could infect your computer and steal personal information.


·If an email urges you to transfer funds urgently, verify its authenticity before acting.


Different types of phishing

Phishing attacks can target businesses of any size through various methods, including emails, texts, calls, and social media messaging. These attacks are constantly evolving.


Here are the different kinds of phishing traps that you should watch out for:


Spear phishing: 

Spear phishing is a serious threat that everyone should be aware of. Scammers use highly personalised emails to trick people or businesses into giving away sensitive information like login details or credit card info. These emails are also used to spread malware, so it's important to be cautious and vigilant when opening emails from unknown senders or clicking on suspicious links. To protect yourself from spear phishing attacks, it's always a good idea to double-check the sender's email address and verify the legitimacy of any requests for sensitive information before sharing it.



A type of phishing called "whaling" targets high-level executives by impersonating trusted sources or websites to steal information or money. It is becoming increasingly sophisticated, with scammers using social engineering tactics to gain access to sensitive information. As such, individuals and organisations need to remain vigilant and take steps to protect themselves from these types of attacks. This can include implementing strong password policies, training employees on proper security practices, and using multi-factor authentication to verify identities. By staying informed and taking proactive measures, we can all work together to prevent whaling attacks and keep our information safe.



Smishing is one of the most dangerous cyberattacks people must be aware of. It involves using text messages that appear to be from trusted sources. Still, they are designed to deceive and trick the victims into sharing their sensitive information or sending money. Everyone must be vigilant and cautious as technology evolves, especially regarding unsolicited messages from unknown sources. By staying informed and taking proactive measures to protect our personal information, we can help prevent smishing attacks and safeguard our digital lives.



Vishing is a serious threat in today's world of cybercrime. It is a scam where the attacker uses voice to trick the victim into sharing personal and sensitive information. Cybercriminals often pretend to be someone from HMRC, a bank, or even the victim's workplace. To protect yourself from vishing attacks, always be cautious when receiving unsolicited calls, and never share any personal information over the phone unless you are sure of the caller's identity. Stay vigilant and stay safe.



Another type of phishing attack is called business email compromise (BEC). This type of attack uses a legitimate-looking email address to trick the recipient, often a high-ranking executive, into sending money to the cybercriminal under the guise of a legitimate business transaction.


Angler Phishing:

Another type of phishing scam is angler phishing, also known as social media phishing. This scam targets social media users, particularly those who have complaints. Cybercriminals posing as fake customer service representatives deceive these users into revealing sensitive information, including bank details. Financial institutions and e-commerce businesses are often the targets of these scammers. It is important to note that angler phishing occurs not only on social media platforms but also through emails and text messages. As such, being vigilant and cautious when receiving messages or emails from unknown sources is essential. Always verify the sender's authenticity before responding or providing any personal information. Stay safe online!


Brand Spoofing: 

Brand impersonation, also known as brand spoofing, is a phishing scam that uses emails, texts, voice calls and social media messages to deceive customers of popular businesses into revealing sensitive information. While this scam is mainly aimed at the customers, it can also damage the brand's reputation. Therefore, it is important for businesses to protect their customers from falling victim to these types of scams and safeguard their brand's reputation. One way to do this is by educating customers on how to spot and avoid these types of scams. Additionally, businesses can implement security measures such as two-factor authentication and email verification processes to prevent unauthorised access to customer accounts. By taking these steps, companies can help ensure that their customers remain safe and their brand remains trusted.


To enhance your email security, it's essential to stay informed about the different types of phishing attacks and to take measures to protect yourself.


Emails are essential for the success of any business, but it can be challenging to implement best practices and safety standards on your own. That's why partnering with an IT service provider like us is a wise move. With our resources and tools, we can protect your business from cyberattacks, allowing you to focus on essential tasks without worry. Don't hesitate to contact us now for assistance.


Download our eBook "Your Guide to Email Safety" to improve your email security and avoid potential traps.

Topics: Attack, Cybersecurity, Managed Service, Security

Written by Aaron Hayes.

I am the marketing manager at Aabyss and enjoy all things tech. I am responsible for marketing activities and maintaining a watchful eye on marketing trends and insights. As a chartered marketer and fellowship member of CIM, I am passionate about giving back to the marketing community and inspiring the next generation of marketers. In addition, I am passionate about the great outdoors, video games, and 80s TV shows, and my guilty pleasure is my Hawaiian shirt collection.

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